You scroll through your socials for the hundredth time. Your boredom drives you from your room along with all of your neighbours. You cannot remember the last time you’ve seen so many people on the side walks. You return inside and pick up a book or a long-forgotten hobby driven by the desperate need to do something. All the while you are completely unaware that you witness the death of hustle culture.
Hustle culture can best be described as “the grind”. The new normal that our society has been indoctrinated into. A schedule packed so tightly with no slots to breathe let alone think. We have been brought up in a capitalist society, so focused on production that we have been shaped to think that our happiness is a linear progression plotted with our levels of productivity. Being productive is good, thinking your only worth in life is based on how well you fit into a functionalist society.
And yet here we are. Despite the epidemic that ravages the world, those of us who are privileged enough to participate in social distancing find ourselves ripped away from the fabric of hustle culture. We have been forced out of the clutches of the grind and into this new normal, and we do not know what to do with ourselves. Left to ourselves, with no where to go and no one to see, we find ourselves in the company of the one we have been trying so hard to avoid: ourselves.
If at this time you find yourself overwhelmed and unsure of how to occupy yourself, remember you are witnessing the introduction of a new normal. The overthrowing of Hustle Culture does not undo its hold on us. Take a walk. Paint. Write. Reconnect with yourself. And let us emerge from this as a society with a newfound appreciation for each other and our world.
Originally Published on www.bandersnatch.ca Vol.49 Issue 13 on April 15th, 2020